BETHANY CHRISTIAN SERVICES

Every day, 10 babies are abandoned in unsafe environments in South Africa. Struggling just to survive, families are fighting against sytemic poverty, social inequalities, high unemployment, and a profound HIV/AIDS epidemic. The result? More than 30,000 orphans in Botshabelo.

Bethany Christian Services tasked Grey Matter Group with creating an awareness piece to help place 50 children in stable South African homes, by the end of 2018. The cost is the main barrier for a single family to open up their home to another child. We wanted to give the user a look into the lives of an orphan child from the situation, to the solution.

 

SCOPE
Design
Packaging

AGENCY: Grey Matter Group

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